moving-up

Search Engine Optimization Strategy

  • Increase Website Traffic
  • Improve Search Rank Position
  • Attract the Right Customers to Your Website
  • Reduce Pay Per Click Expenses

A Complete Strategy - Not Just SEO Tactics

The truth about Website SEO

Search Engine Optimization is Understandable

You do not have to feel overwhelmed when trying to optimize your website for search engines. The process is, in fact, very simple. It is not easy, but it should always make sense.

Read more...

Monitor Your SEO and Your Competition

Strategic marketing decisions are best made when adequate information is available. While information could include any number of internal factors, in most circumstances, it is critical to have as much external information that can be gathered about the competition as possible if the end goal is to have an effect in the marketplace.

Read more...

Real Internet Marketing Strategy Includes...

UPFRONT ASSESSMENTS
Before any resources are spent trying to implement a SEO plan, it is critical to understand the current situation. Like any strategic activity, a critical look at the current state ...
READMORE
KEYWORD BREAKDOWN
A critical part of the upfront assessment will be to analyze the keywords and key terms (grouping of keywords) used in marketing materials, including the current website already. Are these ...
READMORE
COMPETITIVE ANALYSIS
Except in the rare instance when a company is a sole provider of a product or service, there are usually many more companies offering competing products or services. While these ...
READMORE
MONITOR YOUR SEO AND YOUR COMPETITION
Strategic marketing decisions are best made when adequate information is available. While information could include any number of internal factors, in most circumstances, it is critical to have as much ...
READMORE
HIRING A SEO CONSULTANT
A Search Engine Optimization Consultant should be retained in a similar manner as one would hire a consultant or firm to develop a company image. They both require a detailed ...
READMORE
MARKETING STRATEGY
In order to begin, the first thing that must be understood is the company's overall marketing strategy and the desired impact a Search Engine Optimized website will have on that ...
READMORE
SEO IS A BUSINESS PROCESS
While many would like to compartmentalize SEO as another Information Technology function that can be outsources or purchased as a one time expense, the reality is SEO is a marketing ...
READMORE
SEO BUSINESS INTELLIGENCE
Strategic Analysis - What Can Not Be Controlled It is NOT possible to control a user’s keyword searches A user will search for many variations of keyword terms If you are not #1 ...
READMORE
COMMON SEO ISSUES
Perhaps the biggest problem many small companies face with Search Engine Optimization is the fact that their website was built without a SEO strategy. The first focus is to get ...
READMORE
WEBPAGE CONTENT AND STRUCTURE
The basic structure of a web page, including the use of text based content, images, meta tags, title and content headings will have an impact on how spiders perceive the ...
READMORE
-
+
10