The only limit to being #1 on search engines IS the competition

Are you generating enough traffic to your website?
Does top placement in generic search results drive website traffic?
Do you receive more visitors then competition due to better SEO?
Do you know who receives more traffic from relevant searches?
Do you have a quantitative way to measure your SEO efforts?

Stop saying NO to these questions, we will help you say YES!

SEO Business Intelligence

Strategic Analysis - What Can Not Be Controlled

It is NOT possible to control a user’s keyword searches
A user will search for many variations of keyword terms
If you are not #1 for a keyword search, someone else is

Traffic comes to an optimized website from a variety of keyword searches. Even users looking for the same exact thing will often search using different keyword terms. This is one of the main reasons why it is important to be optimized for a variety of keyword terms. It is also possible for users to search using the same exact keywords, but use them in a different direction. Results WILL vary on search engines using the same keywords but place in different directions. Check out Google searches yielding different results: Training Microsoft PowerPoint & Microsoft PowerPoint Training

The impact can be more clearly seen when looking at incoming traffic data. The top ten keyword searches by users leading to actual website traffic for RentNewTampa.com is listed below. The top ten searches accounts for only 12.5% of the search engine traffic to the website. There are no adwords campaigns, the data is only for generic results clicks.

Ranking highly on many search terms is key to more traffic

Monitor Your SEO and Your Competition

Strategic decisions are best made when adequate information is available, whether it is a small business or a Fortune 500 company. This information could include any number of internal drivers such as product development, process methodology, service capabilities and many more internally focused items. However, in most circumstances, it is critical to have as much external information that can be gathered about the competition as possible. After all, if the end goal is to have an effect in the marketplace, isn’t it necessary to understand the marketplace? This principal must be applied to any search engine optimization efforts.

There is much more to Search Engine Optimization then applying a few tricks to rank higher in the search engine rankings. Do not get sucked in looking for that magic bullet! Gathering real competitive intelligence on search results will provide insight on the competition and help you develop a real SEO strategy.