Business Intelligence Reports

The Business Intelligence Reports are custom reports that will gather keyword search data and provide detailed competitive information on all domains that are ranked anywhere in the top 50 results for the keyword terms used. These report will include detailed results of all keyword terms on each of the Top three search engines. They will also include a ranking and score for each domain which is a barometer for what percentage of the search traffic each domain could expect for the search terms used.

The first report includes detailed search results of:

• Up to 50 keyword terms to be searched
• Three search engines (Google, Yahoo, MSN)
• Top 40 results for each search term / search engine

• WACT* (Weighted Average Click Through) Score Ranking
• Total Number of Results for all terms in first 50 results all search engines
• Total Number of Hits on Google, Yahoo & MSN
• Total page 1 Hits

*WACT Score is a custom algorithm that uses a weighted factor to put a higher priority on the Search Engines used more frequently (see Search Engine Share Rankings) and the position of the result in the rankings (see Click Through Rate). The higher the result, the more likely actual traffic will be generated.

With this report, it will be possible to analyze your own site versus the competition for the searches most relevant to you. Real information is necessary to make strategic decisions regarding your search engine optimization strategy.