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Small Business Website SEO – How to Invest Time and Money Wisely

Many small-business owners find out the hard way after considerable time, effort and resources are spent in building a new website, that the website must be heavily modified or completely redesigned in order to attain Search Engine Optimization (SEO). Search engine optimization is not an external force that can be acted upon a website once it has been completed. SEO is also not something that can just be slapped onto any website. Search engine optimization is also not just an external application. SEO is a process, a development procedure that must be followed so that when the website is completed it is in fact optimized for search engines. This is actually good news for small businesses, because if SEO could be purchased, the ones with the deepest pockets would always win and small business owners generally do not have the biggest pockets.

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Real Internet Marketing Strategy Includes...

UPFRONT ASSESSMENTS
Before any resources are spent trying to implement a SEO plan, it is critical to understand the current situation. Like any strategic activity, a critical look at the current state ...
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KEYWORD BREAKDOWN
A critical part of the upfront assessment will be to analyze the keywords and key terms (grouping of keywords) used in marketing materials, including the current website already. Are these ...
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COMPETITIVE ANALYSIS
Except in the rare instance when a company is a sole provider of a product or service, there are usually many more companies offering competing products or services. While these ...
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MONITOR YOUR SEO AND YOUR COMPETITION
Strategic marketing decisions are best made when adequate information is available. While information could include any number of internal factors, in most circumstances, it is critical to have as much ...
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HIRING A SEO CONSULTANT
A Search Engine Optimization Consultant should be retained in a similar manner as one would hire a consultant or firm to develop a company image. They both require a detailed ...
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MARKETING STRATEGY
In order to begin, the first thing that must be understood is the company's overall marketing strategy and the desired impact a Search Engine Optimized website will have on that ...
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SEO IS A BUSINESS PROCESS
While many would like to compartmentalize SEO as another Information Technology function that can be outsources or purchased as a one time expense, the reality is SEO is a marketing ...
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SEO BUSINESS INTELLIGENCE
Strategic Analysis - What Can Not Be Controlled It is NOT possible to control a user’s keyword searches A user will search for many variations of keyword terms If you are not #1 ...
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COMMON SEO ISSUES
Perhaps the biggest problem many small companies face with Search Engine Optimization is the fact that their website was built without a SEO strategy. The first focus is to get ...
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WEBPAGE CONTENT AND STRUCTURE
The basic structure of a web page, including the use of text based content, images, meta tags, title and content headings will have an impact on how spiders perceive the ...
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