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Get the Competitive Search Engine Ranking Position Information Needed for a Strategic SEO Plan
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UPFRONT ASSESSMENTS Before any resources are spent trying to implement a SEO plan, it is critical to understand the current situation. Like any strategic activity, a critical look at the current state ... READMORE
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KEYWORD BREAKDOWN A critical part of the upfront assessment will be to analyze the keywords and key terms (grouping of keywords) used in marketing materials, including the current website already. Are these ... READMORE
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COMPETITIVE ANALYSIS Except in the rare instance when a company is a sole provider of a product or service, there are usually many more companies offering competing products or services. While these ... READMORE
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MONITOR YOUR SEO AND YOUR COMPETITION Strategic marketing decisions are best made when adequate information is available. While information could include any number of internal factors, in most circumstances, it is critical to have as much ... READMORE
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HIRING A SEO CONSULTANT A Search Engine Optimization Consultant should be retained in a similar manner as one would hire a consultant or firm to develop a company image. They both require a detailed ... READMORE
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MARKETING STRATEGY In order to begin, the first thing that must be understood is the company's overall marketing strategy and the desired impact a Search Engine Optimized website will have on that ... READMORE
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SEO IS A BUSINESS PROCESS While many would like to compartmentalize SEO as another Information Technology function that can be outsources or purchased as a one time expense, the reality is SEO is a marketing ... READMORE
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SEO BUSINESS INTELLIGENCE Strategic Analysis - What Can Not Be Controlled
It is NOT possible to control a user’s keyword searches
A user will search for many variations of keyword terms
If you are not #1 ... READMORE
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COMMON SEO ISSUES Perhaps the biggest problem many small companies face with Search Engine Optimization is the fact that their website was built without a SEO strategy. The first focus is to get ... READMORE
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WEBPAGE CONTENT AND STRUCTURE The basic structure of a web page, including the use of text based content, images, meta tags, title and content headings will have an impact on how spiders perceive the ... READMORE
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See how our customers have benefited from our Search Engine Optimization and Website Development
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