Hiring a SEO Consultant

A Search Engine Optimization Consultant should be retained in a similar manner as one would hire a consultant or firm to develop a company image. They both require a detailed upfront assessment, short term actions to bring about the desired change and a long term strategy including regular assessments to highlight deficiencies and necessary improvements. Unfortunately, many “SEO Experts” are not really providing true consulting and really have no understanding of marketing at all. They provide some services that could improve search engine ranking, but many of these services could have been leveraged for branding or developing a company image as well if implemented properly. Of course, without the proper upfront assessment, it is also possible that the services provided could do little to improve search ranking as they are not addressing the biggest need.

A true SEO Consultant will not be looking to provide many services designed to improve search engine ranking without first doing a detailed assessment of the companies website, current online presence and overall marketing strategy. In some instances, when a company really has no online presence or has just launched a website for the first time, it is possible to start some of the implementation strategies first, to get the process started. The rest of the time, detailed research is required prior to determine a strategy to properly leverage resources to improve search engine ranking. What follows is a detailed breakdown of the major components of the proper Search Engine Optimization process. This is not intended to be a list of “tricks” or “quick fixes” that will temporarily boost a websites search rankings. Rather, it is a guide that a SEO consultant should follow in order to implement a real process for Search Engine Optimization. This process will include Upfront Assessments, Recommendations for Improvements, Implementation of a Customized SEO strategy, Monitoring for Improvement and Long Term Assessments and Re-evaluations.

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